In 2010 it was apparent that the plight of the Rhinoceros wasn’t known to people around the world, and most people didn’t know just how close we were coming to total extinction of this majestic species. So critical is the condition of the species that less than 30,000 rhinos were alive in the world at that time. So it was that the WWF-South Africa announced World Rhino Day in an effort to save the world’s remaining rhinos, an effort that grew to be an unprecedented success.